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Hawaii Tourism Authority Wins "Travel Professionals' Choice Booth Grand Prix Award" at Tourism Expo Japan 2024

Hawaii Visitors Bureau, Japan （ Location ： Chiyoda-ku, Tokyo Director ： Mitsue ・ Varley ） exhibited Hawaii at Tourism Expo Japan 2024 held at Tokyo Big Sight for four days from September 26 （ Thursday ）. The Hawaii Pavilion was exhibited at Tourism Expo Japan 2024, which was held at Tokyo Big Sight for four days from September 26 Thursday , offering a variety of programs including stage performances of hula, Hawaiian ・ music, talk shows and cultural workshops, a VR balloon tour around Hawaii, Hawaiian coffee tasting and more. More than 15,000 visitors visited the Hawaii Pavilion over the four-day period.


The Hawaii Pavilion also won the "Travel Professionals' Choice Booth Grand Prix" award at the Tourism Expo Japan 2024 Booth Grand Prix, selected by industry-day voting. This award is voted for by visitors, and the judging points are: "Was the content of the booth （ moving, ） memorable, ・ exciting," "Did the impression of the country ・ region ・ company ・ group change significantly before and after the booth visit," "Did the staff's contact with the visitors and the visitors' impressions of the booth change? The Hawaii Pavilion was selected as the best booth overall based on the following five criteria: "Did the impression of the organization change significantly before and after the booth visit?

The Hawaii Pavilion featured stage performances including hula, Hawaiian ・ music, talk shows, and cultural workshops by artists visiting from Hawaii, as well as a simulated round-the-world balloon tour of Hawaii using VR. ALOHA BALLOON （ Aloha Balloon ）, a big gacha with aloha shirts and other prizes, a survey campaign to win Made in Hawaii products, a Hawaiian coffee tasting event, an exhibition of attractive tourist spots in the six Hawaiian Islands that visitors can visit panels, and a variety of other programs.


"Tourism Expo Japan 2024" is the largest international exhibition in the tourism industry, organized by the Japan Association for Tourism Promotion, Japan Association of Travel Agents, and Japan National Tourism Organization. This year's total number of visitors was 182,900 （ preliminary figures ） over the four-day event. In addition to the variety of programs offered at the Hawaii Pavilion, the Hawaii Visitors Bureau was awarded the "Travel Professionals' Choice Booth Grand Prix" and believes that it was able to communicate the rich culture, beautiful nature, and other diverse attractions of Hawaii to visitors who are highly interested in travel.

In addition, at its booth at Tourism Expo Japan 2024, H.K. ・ Ai ・ S. K. announced an agreement to extend the term of the "Partnership to Promote Malama Hawaii" signed with the Hawaii Tourism Authority in September 2022. The company is a member of the Hawaii Tourism Authority.

The Hawaii Tourism Authority will continue to increase the number of Japanese visitors to Hawaii by bringing the essential attractions of Hawaii to more people, promoting sustainable tourism, and continuing to provide opportunities to experience the attractions of Hawaii through collaboration with the travel industry. We hope to increase the number of Japanese visitors to Hawaii.