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Vivinavi San Francisco日系紙の発行部数の推定
- #1
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- 元手術室看護師
- 2013/04/25 09:11
仕事に使えそうなＳＦ都市圏のデータを見つけましたので整理して転載します。ＳＦ都市圏とは、サンフランシスコ、ペニンシュラ、ノースベイ、サクラメント、イーストベイ、サウスベイ、サンタクルズ、モントレーまでを含んだ地域全体のことをここではさしています。
①全体人口 709万人（東京都が1,300万人）
②邦人人口 2.9万人（山形県長井市相当）
③邦人比率 0.32％（1,000人中3人くらい）
④ＳＦ都市圏の日系紙標準部数 ４,６５２部（標準的な部数の推定値）
⑤ＳＦ都市圏の日系紙限界部数 １８,０７９部（これ以上は統計的にありそうにないという限界部数の推定値）
これらの数字から次の３つの結論が導き出されるそう。
【結論１】邦人２．９万人に対して日系紙の発行部数が１８,０７９部を超えることは統計的にほぼありそうにない。
【結論２】実質的な部数はこれよりももっともっと少ないはず。
【結論３】広告を出すときは宣伝をする相手が９９７人なのか３人なのかをまずは明確にすべき。
如何でしょうか。とても信頼できる数値だと思います。
経費を最小にするためにも、こういった客観的な数字をもとにしていろいろなことを検討したいものです。
- #75
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2014年までディレクトリ検索を辞められなかった会社に、カタログの感覚を持ち込んだ格好。購入率は（免税品の）機内誌のそれより劣る。ワンランクずれてる。
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