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The 322nd Ippankai Free Zoom Meeting － Businesses without competitiveness will just disappear ！.

● Hosted by ： One Flag Society Entrepreneurs ・ Free small business support group.　Free study group on the 3rd Saturday evening of each month at 6pm on Zoom.　www.hitohatakai.org
●Date and Time ： September 21, 6pm ～ 8 ： 30pm
●Registration ： Imagination Garden hitohatakai@gmail.com 323-377-5530
Zoom invitation sent is scheduled for September 19.
Please feel free to join us even if you are not a member of Ichibagakkai.　Registration ・ There is no registration fee.
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● Competition brings out the best in people and creates innovation.　Competition for survival is an essential element of human progress ・ and improvement ・ for prosperity.

The world is a competitive society.　This is especially true in the business world.　Businesses that are not competitive will disappear. 　Businesses that do not have a strong vision ・ a special convenience ・ an attraction ・ a personality ・ a spark ・ an excitement ・ a sense of value ・ a trust ・ a status, etc., to the market and consumers will be lost in the crowd and will disappear in a short time. Without them, a business will be swamped by numbers and disappear in a short period of time.

What does it mean to be a business that cannot survive?　
It is not so much that you lost to a particular competitor, but rather that you failed to manage your business in a changing world ・ meaning that you were not strong enough to survive.　It means that you have to give up on the dream you wanted to achieve, disappoint your employees and customers you have attracted, and lose the convenience ・ the community has come to appreciate, which is a serious loss for the society.

● What exactly is competitiveness?
Who are the competitors?
What exactly does it mean to be competitive?　
How can we maintain that competitiveness on an ongoing basis?

●When I tell you this, you may think, "No, no, we are the best in our industry, there is no competition, we already have our own development, we can't get caught up in competition," or something like that.　Remember, in an industry where someone is winning alone and there is little competition, new entrants are sure to appear one after another, and these newcomers will enter the market one after another with new ideas and techniques that match the times, and the reality is that the existing businesses are rapidly losing the market.　Past victories are no guarantee of present or future survival.

● An important theme in competitiveness is the ability of a business to claim ・ approach to attract more customers, more revenue, and more profit.　No matter how differentiated or special it is, if it cannot contribute to increased sales or increased profits, it cannot be considered competitive.

●Many small businesses are still struggling to understand
① how to compete with larger businesses
② how to take over the market from the first mover
③ how to create their own market
how to create their own market how to create their own market ④ How to make my business viable
⑤ I want to avoid unnecessary battles and focus my energy on one thing: growth, but I'm still struggling with
how to
achieve it. .

However, competition in small business does not mean fighting against a specific company.　It is about how to create unique value to survive in a competitive society, how to build a highly profitable structure, and how to improve on one's lack of ・qualities as a manager.　In a nutshell, it is not about clashing with a particular company, but rather about how to attract market ・ consumers to your business and how to make them fans of your business.　That is what we call competitiveness.　The success or failure of the measures will be reflected in the result in the form of competitiveness.


① Differentiation in service
② Individualization （ Technical skills ・ Communication skills ・ Expertise ） to the market and customers <6966> ③ Products ・ Attracting customers by creating a special atmosphere
④ Attracting customers ・ Sales ・ Distribution mechanisms ・ Having a mechanism
Losing the competition means that you have failed to do these things, or that they are insufficient.

So where do we go from here to transform ourselves into a competitive business?　？ What are the concrete measures ？

●This time, we would like to learn about these points together.

●Please join us if you are suffering from cycling, challenging growth, or want to establish stable management first.

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Theme ： Businesses without competitiveness will ！ ****************************************************************************************

See you on Zoom! See you on Zoom.