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The United States and the North America region have the largest GDP in the world. Numerous companies from around the world have set their sights on the U.S. market with the goal of developing that market. The same is true for Japanese companies.

However, there are many companies that are experiencing problems with their sales ・marketing methods, such as the "winning patterns" that have worked in Japan not working, and many companies are keenly aware of the difficulties of expanding in the U.S. market.

To address this issue, Nikkei America, Inc. has developed "Market Frontier," an online seminar on market development that will focus on business ／ learning from case studies of companies that have expanded into the U.S. market. This year's seminar will focus on the theme of new business creation, and will feature a case study of Yazaki Corporation, which launched Task Force Team in 2021. GLOBIS USA, which has launched an MBA course in the U.S., will provide an objective ・ analysis of the case study ・ and present a framework that will be useful for businesspeople living in the U.S.
There will be learning for all industries and positions. We look forward to seeing many of you attend.

■ Overview
Date: October 27, 2022 (Thursday)
Time: 14:00-15:00 (EST)
Admission: Free
Sponsor: Nikkei America / GLOBIS USA
Planning cooperation Yazaki Innovations, Inc.

■ Notes
Your personal information will be properly managed by Nikkei America and GLOBIS USA and will be used only for the purpose of seminar registration, post-seminar survey and various service announcements. and various services after the seminar.