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Connecting Kids to Coverage National Campaign Notes: Medicaid and CHIP Help Keep Kids and Teens Healthy and Protected

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[ https://www.insurekidsnow.gov/ ]Campaign Notes

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Medicaid and CHIP *Help Keep Kids and Teens Healthy and Protected* 

Staying on track with the recommended immunization schedule [ https://www.cdc.gov/vaccines/schedules/hcp/imz/child-adolescent.html ] for vaccines like HPV, MMR (measles, mumps and rubella), and meningitis is a critical part of making sure children stay healthy for school, childcare, and beyond. According to the CDC, during the COVID-19 pandemic children fell behind on their immunizations. While immunizations rates have increased over the last few years, many children continue to be behind. [ https://www.cdc.gov/vaccines/partners/routine-immunizations-lets-rise.html#:~:text=During%20the%20COVID%2D19%20pandemic,pandemic%20are%20still%20behind%20schedule. ] Back-to-School season serves as a backdrop to remind families about the importance of catching up on missed vaccinations so kids and teens can be better protected from disease and severe illness. With free or low-cost health coverage through Medicaid and the Children’s Health Insurance Program (CHIP), these childhood vaccines are covered for kids up to age 19—including COVID-19, respiratory syncytial virus (RSV) and flu vaccines. According to the CDC, September and October are the best times for most people to get vaccinated [ https://www.cdc.gov/media/releases/2024/s-t0627-vaccine-recommendations.html#:~:text=While%20CDC%20recommends%20flu%20vaccination,most%20people%20to%20get%20vaccinated. ].

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Hispanic Parents and Daughter
*Leverage Hispanic Heritage Month to Share Materials*

One of the biggest barriers [ https://www.kff.org/racial-equity-and-health-policy/poll-finding/language-barriers-in-health-care-findings-from-the-kff-survey-on-racism-discrimination-and-health/ ] in accessing health care is language, with almost 26 million people in the U.S. speaking limited English [ https://www.kff.org/racial-equity-and-health-policy/poll-finding/language-barriers-in-health-care-findings-from-the-kff-survey-on-racism-discrimination-and-health/ ]. According to the Kaiser Family Foundation, Hispanic people account for nearly two-thirds of the limited English proficiency population [ https://www.kff.org/racial-equity-and-health-policy/poll-finding/language-barriers-in-health-care-findings-from-the-kff-survey-on-racism-discrimination-and-health/ ]. Hispanic Heritage Month, observed each year from September 15 to October 15, is a great opportunity to share the Campaign’s Spanish-language materials with communities and families to inform them about Medicaid and CHIP.

Many of the Campaign’s multi-lingual resources include critical enrollment information and feature culturally relevant images. You can find a variety of materials, including social media images and messages, posters, PSAs, print materials, eNewsletter templates, digital videos and more, in the Outreach Tool Library [ https://www.insurekidsnow.gov/outreach-tool-library/index.html ].

*Check Out Our Updated Customization Guide*

Did you know that many of the Campaign’s materials can be customized to share with families in your community? Our Customization Guide outlines the steps organizations can take to personalize Campaign materials to include logos and state-specific information to enhance your outreach! Using these materials customized with local organization information can be particularly helpful when reaching out to Spanish-speaking communities. Check out our Customization Guide [ https://www.insurekidsnow.gov/sites/default/files/2024-08/materialscustomizationguide-english-aug-2024.pdf ] that includes updated materials for key initiatives on InsureKidsNow.gov [ https://www.insurekidsnow.gov/ ].


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*Upcoming Observances*   

Organizations can tie national observances, like the ones listed below, into Medicaid and CHIP outreach and enrollment efforts.

*September:* Newborn Screening Awareness Month

*September:* National Childhood Obesity Awareness Month

*September: *Childhood Cancer Awareness Month

*September: *National Baby Safety Month

*September: *Sports Eye Safety Month 

*September 15 - October 15: *Hispanic Heritage Month 

*September 17: *Get Ready for Flu Day 

*October: *Children’s Health Month 

*October:* Down Syndrome Awareness Month

**October: **Health Literacy Month

*October: *National Dental Hygiene Month

*October 6 - 12: *Mental Illness Awareness Week 

*October 15: *Global Handwashing Day 

**October 21 - 25: **National Health Education Week

*October 22 - 28:* International Lead Poisoning Prevention Week

 




*Stay Connected with the Campaign*   

* *Share our Campaign materials.* Our ever-growing, multi-lingual Outreach Tool Library [ https://urldefense.com/v3/__https:/www.insurekidsnow.gov/outreach-tool-library/index.html__;!!HhhKMSGjjQV-!vJpfn7d5DfbcQcFrccDoGoZUKgbbIpTaO13J6rwS_7eRvj6Qyzx2VqsrKLHPgDI90ZIJp_AkBA%24 ] features a variety of targeted resources to use in your outreach and enrollment efforts, available in multiple formats. 
* *Contact us.* To get more involved with the Campaign, contact us via email at ConnectingKids@cms.hhs.gov. 
* *Follow the Campaign on X (formerly Twitter).* Remember to re-tweet or share our messages from @IKNGov [ https://urldefense.com/v3/__https:/twitter.com/IKNGov__;!!HhhKMSGjjQV-!vJpfn7d5DfbcQcFrccDoGoZUKgbbIpTaO13J6rwS_7eRvj6Qyzx2VqsrKLHPgDI90ZItKL5uMg%24 ] with your social network and be sure to use our #Enroll365 and #KidsEnroll hashtags in your posts. 

 

*Subscribe to the “Campaign Notes” eNewsletter*  

The Connecting Kids to Coverage National Campaign eNewsletter “Campaign Notes [ https://urldefense.com/v3/__https:/www.insurekidsnow.gov/newsletter/index.html__;!!HhhKMSGjjQV-!vJpfn7d5DfbcQcFrccDoGoZUKgbbIpTaO13J6rwS_7eRvj6Qyzx2VqsrKLHPgDI90ZKFu79U-g%24 ]” is distributed throughout the year and provides updates on Campaign activities. If a friend or colleague forwarded this email to you, we invite you to sign up [ https://urldefense.com/v3/__https:/public.govdelivery.com/accounts/USCMS/subscriber/new__;!!HhhKMSGjjQV-!vJpfn7d5DfbcQcFrccDoGoZUKgbbIpTaO13J6rwS_7eRvj6Qyzx2VqsrKLHPgDI90ZJXQ6p1Eg%24 ] to receive this eNewsletter directly to your inbox.  




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